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Research papers

Developing integrated forecasts in an increasingly complex, global pharmaceutical market

As decision-making for prescription pharmaceuticals becomes increasingly pluralistic, forecasting the market share of a new product or line extension is more difficult than ever, especially in global, international applications. This paper presents a...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: William F. Mckenna, Girish Patwardhan, Juliet J. Goodfriend
June 1, 1995
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Citation

Mckenna, Patwardhan and Goodfriend (1995a, June 01). Developing integrated forecasts in an increasingly complex, global pharmaceutical market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-integrated-forecasts-in-an-increasingly-complex-global-pharmaceutical-market